è    A few “rainmakers” generate the vast majority of our business.

 

è    Our senior management is too busy to focus on macro-level marketing efforts.

è    Our corporate brand image needs rejuvenation.

è    Our collateral materials are outdated or non-existent.

è    We do not have a universal follow up program for prospects or referral sources.

è    We cannot summarize the sources of our business.

è    We do not provide tools or training on how to market our services.

è    Too much time is spent reacting to unqualified business referrals.

è    We do not have a comprehensive database of clients, prospects and referral sources.

è    We do not have a company-wide compensation plan for business generation.