A La C.A.R.T.E. Solutions delivers CFO advisory and accounting services to small and mid-sized businesses nationwide. A La C.A.R.T.E.'s state-of-the-art financial systems and reporting combined with expert advice from its team of CFOs, controllers, senior accountants and financial analysts liberate its clients from the burden of hiring and managing in-house accounting staff.
Proactive Marketing was referred to A La C.A.R.T.E.'s Founder and President by one of the firm's clients. The growing company's messaging, website and marketing communications did not accurately reflect the value the firm provides clients, limiting its opportunities to grow.
We conducted thorough internal and external due diligence to develop A La C.A.R.T.E.'s unique brand identity. Our deliverables included:
Value proposition and key messaging
Architecture and copy for a new website
Retaining and managing a website developer from design through completion
Upgrading the firm's contact relationship management (CRM) system
Advising on and drafting outbound marketing communications
Managing the company LinkedIn Page