Proactive Marketing is retained on a project basis or as an Outsourced CMO by professional services firms seeking one or more of:
- Website & collateral
- Marketing plan with an eye to ROI
- Outbound communications: Email marketing, social media, PR
- Business development plans with accountability features and coaching
- Contact Relationship Management (CRM) systems and protocols
We deliver the marketing tools professional services firms need to drive revenues and equity value.
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Corporate Branding
We create lasting corporate brand identities, leading to lasting companies.
Step 1: Thorough internal and external due diligence to capture input from your team, clients and referral sources.
Step 2: Verbal and visual messaging for use across all communications methods, from logos and websites to social media and email campaigns.
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Marketing & Communications
We create and manage marketing plans with an eye to goals, accountability and ROI.
Step 1: Develop an achievable, dynamic marketing & communications plan to sustain and expand the corporate brand.
Step 2: Implement the marketing & communications plan, collaborating with various team members to maximize their ROI of time (ROTI).
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By outsourcing a specific marketing project to PMI, or the entire marketing department, your company gets better results AND your team is liberated to concentrate where needed most:
- Sourcing and closing new business
- Improving operations
- Recruiting and managing talent
- Client relationship management
- Strategic planning
- Enjoying a balanced, fulfilling life
