Marketing &
Communications

Remain Relevant

Consistently communicating relevant messages to your target audiences is essential to maximizing your firm’s equity value.

Marketing & Communications Components

Marketing Plan

  • Consider firm’s budget
  • Design and implement necessary tools
  • Accountability with ROI and ROTI (Return on Time Invested) tracking
  • Dynamic management

Communications

  • Email campaigns
  • Direct marketing
  • Public speaking
  • Social media
  • PR & Advertising

Metrics &
Reporting

  • Campaign tracking
  • Report efficacy of various marketing methods
  • Adapt marketing plan as needed

Infrastructure

  • Corporate marketing culture
  • Budgets
  • CRM (database)
  • Marketing committee meetings

Communicating Your Successes


Proactive Marketing creates and manages marketing and communications plans with an eye to firm goals, budget, individual accountability and ROI:

1
Develop an achievable, dynamic marketing & communications plan to sustain and expand the corporate brand.
2
Implement and manage marketing & communications plan to leverage the firm's successes, collaborating with various team members to maximize their ROTI (Return on Time Invested).
Mary is a cohesive member of our team, providing thoughtful marketing guidance for both the firm and individuals. The keys to our success working together are her understanding of our business and insightful, direct approach to keeping us on track.
- David Stapleton, President, Stapleton Group
Mary is a quick-study and provides highly effective insight and strategies that are focused on generating revenue. She has a unique niche in doing this for professional service firms. In the world of marketing, she’s a no BS straight shooter who gets it done.  
- Tracy Williams, President, Olmstead Williams Communication
Proactive Marketing has been keeping our firm relevant in our business community since 2002 by artfully transforming our technical work into clear, concise marketing communications. Our firm has transformed multiple times over the past 20 years and PMI has been a part of every step.
-
Jeff Brandlin, President, Brandlin & Associates
Mary has been instrumental in developing, planning, and executing our marketing strategy. She has been a huge help since her start with us in 2017 and we view her as an invaluable member of our team. 
-
Michael Kianmahd, Executive Vice President, Maxim Commercial Capital
I loved the work Proactive Marketing did for HG and truly enjoyed working with Mary. She captured the essence of HG's unique value proposition and personality in its website and communications, and gathered valuable information about our clients and market.
- John Morris, Director, Hamilton Grant
Proactive Marketing listened, learned and quickly understood our business and the unique aspects of our culture. They used that knowledge to craft an effective, results-driven marketing plan for our firm and business development plans for individual principals.  
- Jim Upchurch, President & CEO, Caltius Capital Management
"Mary guided the partners through renaming our law firm then led the creation of a new website. Her suggestions and attention to detail made the website clean, uniform and easy to navigate. The attorneys received tremendous positive feedback.
- Law Firm Marketing Administrator

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