Strategic Branding

Impressions Matter

Your firm’s corporate brand communicates why your clients hire you instead of the competition. From names to websites, elevator pitches, LinkedIn posts and beyond, consistent messaging and on point imagery are the keys to enduring corporate brands.

Strategic Branding Components

Naming

Rebranding existing companies
Branding new companies
Branding newly merged companies

Value Proposition

How your firm delivers successful outcomes
Team's thought leadership
When clients/prospects should call
Success stories / results

Presentation

Manage graphic & web designers to produce:

Logos
Websites
Advertisements
Print & Digital Marketing Materials

Messaging

Overarching firm description
Unique divisions
Tag lines
Clear and concise copy for all applications

Capturing the Essence of

People & Processes

Proactive Marketing creates lasting corporate brands for professional services firms through a time-proven due diligence process:

Thorough internal and external due diligence to gather input from team members, clients and referral sources

Competitive analysis and SWOT analysis

Brand strategy meeting with stakeholders

Mary is a cohesive member of our team, providing thoughtful marketing guidance for both the firm and individuals. The keys to our success working together are her understanding of our business and insightful, direct approach to keeping us on track.

- David Stapleton, President, Stapleton Group

Mary is a quick-study and provides highly effective insight and strategies that are focused on generating revenue. She has a unique niche in doing this for professional service firms. In the world of marketing, she’s a no BS straight shooter who gets it done.

- Tracy Williams, President, Olmstead Williams Communication

Proactive Marketing has been keeping our firm relevant in our business community since 2002 by artfully transforming our technical work into clear, concise marketing communications. Our firm has transformed multiple times over the past 20 years and PMI has been a part of every step.

Jeff Brandlin, President, Brandlin & Associates

Mary has been instrumental in developing, planning, and executing our marketing strategy. She has been a huge help since her start with us in 2017 and we view her as an invaluable member of our team.

Michael Kianmahd, Executive Vice President, Maxim Commercial Capital

I loved the work Proactive Marketing did for HG and truly enjoyed working with Mary. She captured the essence of HG's unique value proposition and personality in its website and communications, and gathered valuable information about our clients and market.

- John Morris, Director, Hamilton Grant

Proactive Marketing listened, learned and quickly understood our business and the unique aspects of our culture. They used that knowledge to craft an effective, results-driven marketing plan for our firm and business development plans for individual principals.

- Jim Upchurch, President & CEO, Caltius Capital Management

"Mary guided the partners through renaming our law firm then led the creation of a new website. Her suggestions and attention to detail made the website clean, uniform and easy to navigate. The attorneys received tremendous positive feedback.

- Law Firm Marketing Administrator

Strategic Branding

Impressions Matter

Strategic Branding Components

Capturing the Essence of

People & Processes

Let’s Get Creative!

Connect With Us